Presented by Experts on Camera from SciLine: corporate environmental initiatives
Dr. Thomas Lyon is a professor of sustainable science, technology, and commerce at the University of Michigan. He can discuss topics including:
“Greenwashing” (when companies overstate the impact of their sustainability practices) and how to avoid falling for it;
Carbon credits—when companies pledge to offset the carbon footprint of their products, such as by planting trees—and how to tell if those efforts are having real impact;
Common misconceptions about corporate environmental initiatives;
Examples of business practices that, according to research, really do benefit the environment; and
How to make purchases in a way that is environmentally friendly
Availability: Thursday, April 13, 8:30 a.m. to 10:00 a.m. MT
Journalists can sign up to request a:
15-min interview slot with this expert
and/or receive a video of SciLine’s generic interview with this expert.
About Experts on Camera
SciLine regularly schedules scientific experts for windows of time during which reporters can sign up to conduct broadcast-quality one-on-one interviews. SciLine’s goal is to make knowledgeable, articulate scientists from across the country readily available to local media for easy integration into news stories.