Interview Opportunity with Dr. Thomas Lyon: Corporate Sustainability Initiatives

Presented by Experts on Camera from SciLine: corporate environmental initiatives

Dr. Thomas Lyon is a professor of sustainable science, technology, and commerce at the University of Michigan. He can discuss topics including:

“Greenwashing” (when companies overstate the impact of their sustainability practices) and how to avoid falling for it;
Carbon credits—when companies pledge to offset the carbon footprint of their products, such as by planting trees—and how to tell if those efforts are having real impact;
Common misconceptions about corporate environmental initiatives;
Examples of business practices that, according to research, really do benefit the environment; and
How to make purchases in a way that is environmentally friendly

Availability: Thursday, April 13, 8:30 a.m. to 10:00 a.m. MT

Journalists can sign up to request a:
15-min interview slot with this expert
and/or receive a video of SciLine’s generic interview with this expert.

REQUEST AN INTERVIEW

About Experts on Camera
SciLine regularly schedules scientific experts for windows of time during which reporters can sign up to conduct broadcast-quality one-on-one interviews. SciLine’s goal is to make knowledgeable, articulate scientists from across the country readily available to local media for easy integration into news stories.

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