GNI Data Workshop Series


From the Google News Initiative’s Digital Growth Program, become a more data-informed news organization with four, 60-minute instructional workshops and discussions on best practices and lessons from news publishers around the world on gathering and using data. 

This series of free trainings is for news leaders focused on data, analytics, and audience growth. Sign up for as many sessions as you wish.


Key Data Use Cases (Feb. 22, 12 PM MT)
Explore key data use cases and activations for improving your audience development, increasing reader revenue, and increasing advertising revenue. 

Past sessions:

Building Your Data Foundations (Jan. 25, 12 PM MT)
Learn how to set your data objectives, reinforce a data culture, design your technology stack, and bring new skills into your newsroom and business team. Add to calendar

Expert Panel: Best practices in Data Strategy (Feb. 2, 11 AM MT)
Learn how news organizations in North America are using data to achieve their overall business goals.

Google News Initiative’s Tools for Data (Feb. 8, 12 PM MT)
Discuss three free tools for data activation, specifically developed with news organizations in mind: Google’s NCI (News Consumer Insights), RCI (Real-time Consumer Insights) and EIT (Editorial Insights Tool). 

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